The Secret to a Killer Social Media Strategy: These 5 Must-Have Tools

It's only natural that as a business owner, you want to make sure your social media strategy is on point. But with so many options out there, it's hard to know where to start and what tools are worth investing in. There are tools to help you with planning, scheduling, analyzing data, and more, but in our experience, there are five that stand out above the rest.


But before we dive into those, it's important to note that having the best tools won't necessarily guarantee a successful social media strategy. It takes time, effort, and consistency to really see results. The effectiveness of these tools also relies on how you use them and the goals you set for yourself.


And remember, here is no one-size-fits-all approach – what works for one business may not work for another. So take the time to experiment and figure out the best tactics for your unique brand and audience.

Without further ado, here are our top five must-have social media tools:


1) Planoly for Instagram planning and scheduling.

This tool allows you to visually plan and schedule your Instagram posts, as well as track performance and analyze data. This is great for maintaining a consistent aesthetic and posting regularly, without having to constantly be on your phone. It also has a built-in "first comment" feature, so you can easily schedule and track engagement on your posts.



2) Canva Pro for creating professional graphics and visuals.

If you're not a graphic design pro, fear not – Canva Pro has you covered. With a library of templates, fonts, and design elements, it's easy to create beautiful graphics for social media posts and ads. Plus, its resize feature allows you to quickly adapt your designs for different platforms.


And if you need to add extra team members, Canva Pro has a convenient collaborative feature.


3) Hootsuite for managing multiple social media platforms in one place.

This tool allows you to schedule and monitor activity on various social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, Youtube and more – all in one dashboard. It also offers analysis and performance tracking, making it easy to see the impact of your efforts and make changes accordingly.



4) Buzzsumo for finding content ideas and analyzing competitors.


In order to create high-performing content, it's important to know what's already out there and what's resonating with your audience. Buzzsumo allows you to do just that – search for topics and see the most shared content related to those topics, as well as track your competitors' performance.

5) Google Analytics for website traffic and audience insights.


Google Analytics offers a wealth of information about who is visiting your website, where they're coming from, how they're interacting with your site , and more. This information can help inform your social media strategy, allowing you to target your audience more effectively and drive traffic to your website.



Let's Review:

At the end of the day, having the right tools is only a small part of creating a successful social media strategy. It's important to know your goals, experiment with different tactics, and consistently put in the time and effort to see results. But these five tools can definitely help make the process easier and more efficient:

1) Planoly for Instagram planning and scheduling

2) Canva Pro for creating professional graphics and visuals

3) Hootsuite for managing multiple social media platforms in one place

4) Buzzsumo for finding content ideas and analyzing competitors

5) Google Analytics for website traffic and audience insights


What tools do you use for social media management? Share your favorites in the comments below. Or if you need help creating a social media strategy for your brand, reach out to us at Emerge Marketing Co. We're always happy to chat and see how we can support you in reaching your goals.


Happy posting! :)



Emerge Marketing Co. is a social media marketing agency that specializes in creating and executing strategies that save you time and get results. We offer a range of services, including content creation, social media management, and lead generation. We also offer a range of digital solutions such as templates, masterclasses, and e-books. Learn more about our services or contact us today to get started.

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