How to Automate Your Social Media Marketing to Save Time, Money & Effort

The last thing any business owner wants to do is spend their precious time on social media marketing, only to see little to no results. Especially when there are a million other things on their to-do list that are actually going to help grow their business.


But the truth is, social media marketing is essential if you want to stay relevant and top-of-mind with your target audience. The good news is, there are ways to automate your social media marketing so you can save time, money, and effort.


Before we get into how to automate your social media marketing, let's first address why automating your social media is the best idea for your business:


1. You'll Save Time

The biggest reason to automate your social media marketing is because it will save you time. By automating your posts, you won't have to spend hours every week creating new content or coming up with post ideas. This will free up your time so you can focus on other areas of your business.


2. You'll Save Money

Another big benefit of automating your social media marketing is that it will save you money. If you're paying someone to manage your social media accounts, then automating your posts will help them be more efficient with their time. And that will save you money in the long run.


3. You'll See Better Results

When you automate your social media marketing, you'll be able to focus on creating high-quality content that's relevant to your target audience. This will lead to better engagement and eventually more conversions.



Now that we've addressed the benefits of automating your social media marketing, let's get into how to do it:


1. Use a Social Media Scheduling Tool

The first step to automating your social media marketing is to use a social media scheduling tool. This will allow you to create and schedule your posts in advance so you don't have to worry about it on a daily basis. There are a lot of different scheduling tools out there, so find one that works best for you and your business.


We use Planoly and Hootsuite to help schedule and publish ours and our client's content. All three platforms offer a free version with basic features, or you can upgrade to a paid version for more advanced features.

2. Create Relevant and Engaging Content

Once you have a scheduling tool in place, it's time to start creating relevant and engaging content. This is the most important part of automating your social media marketing because if you're not creating quality content, then you won't see the results you're hoping for.


When creating your content, make sure it's relevant to your target audience and provides value. If you can do both of those things, then you'll be on your way to seeing better engagement and conversions.

3. Use Hashtags and Targeted Keywords

Another great way to improve the reach and engagement of your posts is to use hashtags and targeted keywords. When you use relevant hashtags, you'll be able to reach a wider audience that's interested in your content. And when you target specific keywords, you'll be able to show up in search results, which will also help you reach a larger audience.

4. Post Consistently and Regularly

The last tip for automating your social media marketing is to post consistently and regularly. This doesn't mean you have to post every single day, but you should aim for at least 3-4 times per week. And when you do post, make sure it's at a time when your target audience is most active.

Full Recap

Automating your social media marketing is the best way to save time, money, and effort. And when you do it correctly, you'll be able to focus on creating high-quality content that's relevant to your target audience. This will lead to better engagement and eventually more conversions. Your business will thank you for automating your social media marketing!


To automate your post, use a social media scheduling tool and create relevant, engaging content. Use hashtags and targeted keywords to improve the reach of your posts, and post regularly and consistently for best results. Doing all of this will save you time, money, and effort in the long run!


If you need help automating your social media marketing, then contact us today! We'll help you create a social media strategy that's tailored to your business goals.

Emerge Marketing Co. is a social media marketing agency that specializes in creating and executing strategies that save you time and get results. We offer a range of services, including content creation, social media management, and lead generation. We also offer a range of digital solutions such as templates, masterclasses, and e-books. Learn more about our services or contact us today to get started.

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