5 Ways to Use Instagram Stories for Business (That Aren't Self-Promotional)

When it comes to promoting your business on social media, it's easy to default to self-promotional content. Self-promotional content is the cringing of social media, and it's something that people scroll past without a second thought. If you're looking to create content that people will actually pay attention to, then you need to find ways to promote your business without being self-promotional.

But before we get into that, let's first define what self-promotional content is. Self-promotional content is any content that directly promotes your product or service. This could be anything from a post about your latest sale to a blog article that's written for the sole purpose of promoting your product.


And while there's nothing wrong with promoting your business, self-promotional content is often seen as spammy and it's something that people will scroll past without giving it a second thought.


Here are some examples of self-promotional content:


-A post about your latest sale or promotion

-A blog article that's written for the sole purpose of promoting your service or product

-A social media post that's nothing but a link to your website

-An email blast that's nothing but a sales pitch


The only results you're likely to get from self-promotional content is a quickly scrolling finger. So if you want to actually reach people and promote your business in a way that's effective, then you need to find ways to do it without being another business that's constantly shoving their product down people's throats.

Now that we've defined what self-promotional content is, let's take a look at five ways to use Instagram Stories for business that aren't self-promotional and will actually show the right people your business in a way that's effective.

1. Use Instagram Stories to Share User-Generated Content


One great way to use Instagram Stories for business is to share user-generated content. User-generated content is any content that's created by your fans or customers. This could be anything from photos and videos of people using your product to testimonials and reviews.


User-generated content is a great way to show off your product or service in a way that's organic and authentic. And because it's coming from your customers, it's also more likely to be seen as credible.


Not only is user-generated content a great way to promote your business, but it's also a great way to build social proof. Social proof is the idea that people are more likely to buy something if they see that other people have bought it.


When you share user-generated content, you're not only promoting your product, but you're also building social proof and showing potential customers that other people are using and enjoying your product.

2. Use Instagram Stories to Show Off Your Brand's Personality


Another great way to use Instagram Stories for business is to show off your brand's personality. People want to do business with brands that they know, like, and trust. And one of the best ways to build that relationship is to show off your brand's personality.

Your brand's personality is what makes you different from all the other businesses out there. It's what sets you apart and makes you unique. And when you show off your brand's personality, you're more likely to connect with people on a personal level.

People want to do business with brands that they know, like, and trust. So show off your brand's personality and let people see thehuman side of your business.

3. Use Instagram Stories to Educate Your Audience

Another great way to use Instagram Stories for business is to educate your audience. People are always looking for helpful information, so if you can provide them with valuable content, then you're more likely to build a relationship with them.


One great way to educate your audience is to share tips and advice related to your product or service. For example, if you sell skincare products, you could share tips on how to get the most out of your products or how to choose the right products for your skin type.


You could also use Instagram Stories to educate your audience about your industry. For example, if you're in the food industry, you could share tips on how to cook healthy meals or how to start a successful food blog.


No matter what industry you're in, there's always an opportunity to educate your audience and provide them with valuable content. So take advantage of that opportunity and use Instagram Stories to educate your audience about your product or service.

4. Use Instagram Stories to Show Off Your Customers


Another great way to use Instagram Stories for business is to show off your customers. People love seeing other people using and enjoying your product, so why not use Instagram Stories to show off your customers?


You could do this by featuring a customer in a story or by sharing a photo or video of a customer using your product. This is a great way to build social proof and show potential customers that your product is being used and enjoyed by real people.

And it's also a great way to show your customers that you appreciate them. When you feature them in a story, they'll feel valued and appreciated, and they're more likely to continue doing business with you.

So if you want to build social proof and show your customers that you appreciate them, then use Instagram Stories to show off your customers.

5. Use Instagram Stories to Host a Contest or Giveaway


Another great way to use Instagram Stories for business is to host a contest or giveaway. People love winning free stuff, so if you can offer them the chance to win something valuable, then you're more likely to capture their attention and interest.


Contests and giveaways are also a great way to build social proof and show potential customers that other people are using and enjoying your product. When you host a contest or giveaway, you're more likely to get people talking about your product, which will help promote it to a wider audience.

So if you want to build social proof, promote your product, and capture people's attention, then use Instagram Stories to host a contest or giveaway.

6. Use Instagram Stories to Drive Traffic to Your Website

Another great way to use Instagram Stories for business is to drive traffic to your website. If you can get people to visit your website, then you're more likely to convert them into customers.


There are a few different ways you can use Instagram Stories to drive traffic to your website. One way is to include a link to your website in your story. You can do this by adding a call-to-action (CTA) at the end of your story that tells people to visit your website.


Another way to use Instagram Stories to drive traffic to your website is to run an ad campaign. You can create an ad that promotes your website and includes a link to your website. When people see your ad, they'll be able to click on the link and visit your website.

So if you want to drive traffic to your website, then use Instagram Stories to promote your website or run an ad campaign.

7. Use Instagram Stories to Increase Your Brand Awareness


Another great way to use Instagram Stories for business is to increase your brand awareness. If you can get people to see and recognize your brand, then you're more likely to convert them into customers.

There are a few different ways you can use Instagram Stories to increase your brand awareness. One way is to include your logo in your story. You can do this by adding it to the beginning or end of your story, or by including it in every frame of your story.


Another way to use Instagram Stories to increase your brand awareness is to use branded hashtags. You can create a branded hashtag that represents your business, and then encourage people to use it when they share photos or videos related to your product. This will help get your brand in front of more people, and it will also make it easier for people to find and follow you on Instagram.

So if you want to increase your brand awareness, then use Instagram Stories to include your logo or use branded hashtags.

Full Recap


Your Instagram stories are the perfect opportunity to build the know, like, and trust factor with your audience. If you can get people to see you as an expert in your field, then you're more likely to convert them into clients. The best way to build that know, like, and trust factor is by using Instagram stories to show off your work, give behind the scenes looks, host a contest or giveaway, drive traffic to your website, or increase your brand awareness. So get out there and start using Instagram stories to grow your business today!


If you need help creating an effective social media strategy, then contact us today! We'll help you create a strategy that's tailored to your business goals and your target audience.

Emerge Marketing Co. is a social media marketing agency that specializes in creating and executing strategies that save you time and get results. We offer a range of services, including content creation, social media management, and lead generation. We also offer a range of digital solutions such as templates, masterclasses, and e-books. Learn more about our services or contact us today to get started.

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