The thought of receiving no return on investment (ROI) from your social media marketing can be downright discouraging. It seems that no matter how much time and effort you put into creating beautiful posts and engaging with your audience, you're just not seeing the results you want in terms of leads and sales. This not only makes you feel like you're wasting your time, but it can also lead you to give up on social media marketing altogether.
If this sounds familiar, then don't despair! You're not alone and there are definitely ways to turn things around. But before we get into that, let's first take a look at 3 of the most common reasons why your Instagram feed might not be converting...
1. Your content isn't relevant to your target audience
This is perhaps the most important factor to consider when it comes to social media marketing. If you're not creating content that is relevant and useful to your target audience, then it's no wonder you're not seeing any conversions.
Think about what kind of content your ideal customer or client would want to see and then make sure that the majority of your posts fall into that category. You can also use social media listening tools to see what kind of topics and keywords are being talked about within your industry, and then create content around those topics.
2. You're not using the right hashtags
Hashtags are a great way to reach new people who might be interested in your content, but only if you're using them correctly. First of all, make sure you're using relevant hashtags that are specific to your industry or niche. And secondly, don't use too many hashtags in each post (1-2 is generally enough). Using a ton of irrelevant hashtags or filling up your caption with them will not only look spammy, but it will also turn people off from wanting to engage with your content.
3. You're not being consistent
This is one of the most common mistakes people make with their social media marketing. They'll post regularly for a week or two and then suddenly disappear for months at a time. If you want to see results from your social media marketing, then you need to be posting consistently. That means creating a content calendar and sticking to it, even when you don't feel like it.
Now that we've gone over some of the reasons why your Instagram feed might not be converting, let's take a look at how you can fix it...
1. Create more relevant content
As we mentioned before, creating relevant content is essential if you want to see conversions from your social media. If your feed is filled with nothing but product shots and promotional material, it's no wonder you're not seeing any results.
Take some time to brainstorm different types of content that would be relevant and useful to your target audience. This could include blog posts, infographics, behind-the-scenes photos, or even just helpful tips and advice.
2. Be Consistent
If you want people to engage with your content, then you need to be posting on a regular basis. That means creating a content calendar and sticking to it, even when you don't feel like it.
Posting consistently will not only help you to build a following, but it will also ensure that those followers are actually seeing your content. If you only post sporadically, there's a good chance that your content will get lost in the shuffle and you won't see the results you're hoping for.
3. Use hashtags strategically
As we mentioned before, using relevant hashtags is a great way to reach new people who might be interested in your content. But you need to make sure you're using them correctly. Many business owners mistake using a ton of hashtags that have nothing to do with their business as a way to reach more people. But all this does is make you look spammy and turn people off from wanting to engage with your content.
Instead, use a few relevant hashtags that are specific to your industry or niche. For example, if you're a wedding planner, you might use hashtags like #weddingplanner, #weddingcoordinator, or even #weddinginspo. Another example, if you're a keynote speaker for women in business, you might use hashtags like #womeninbusiness, #femaleentrepreneur, or even #bosslady.
By using relevant hashtags, you'll be able to reach new people who are actually interested in the content you're posting. And that will lead to more engagement and eventually more conversions.
The results of your social media marketing efforts are only as good as the content you're putting out there. If you want to see conversions from your Instagram feed, then you need to make sure you're creating relevant, useful, and consistent content. If your content isn't relevant to your target audience, then you're not going to see the results you're hoping for. And if you're not posting on a regular basis, then people are going to forget about you and your business.
Finally, make sure you're using hashtags correctly. Many business owners mistake using a ton of irrelevant hashtags as a way to reach more people. But all this does is turn people off from wanting to engage with your content.
The best way to bring in conversions from your social media marketing efforts is to create relevant, useful, and consistent content. By following these tips, you'll be well on your way to seeing the results you're hoping for!
If you need help getting started with your social media marketing, or if you're not sure how to create content that's relevant to your target audience, contact us today. We'll be happy to help you create a social media strategy that works for your business.
Emerge Marketing Co. is a social media marketing agency that specializes in creating and executing strategies that save you time and get results. We offer a range of services, including content creation, social media management, and lead generation. We also offer a range of digital solutions such as templates, masterclasses, and e-books. Learn more about our services or contact us today to get started.